Privacy Policy

ACG Driving School is committed to protecting your privacy and handling your personal information responsibly, lawfully, and transparently.

This policy applies to our website: www.acgdrivingschool.co.uk and to enquiries or communications made directly with ACG Driving School.

1. Who we are

Business name: ACG Driving School
Website: www.acgdrivingschool.co.uk
Email: info@acgdrivingschool.co.uk
Telephone: 07944 863 228
Area covered: Nottingham

For privacy and security reasons, ACG Driving School does not publish a business address on this website. If you need to contact us about your personal information, please use the email address or telephone number above.

For the purposes of UK data protection law, ACG Driving School is the data controller for the personal information we collect and use.

2. What personal information we collect

We may collect personal information from you when you contact us, complete a form, make an enquiry, book a driving lesson, or communicate with us.

This may include:

• Your title
• Your first name and surname
• Your first line of address
• Your postcode
• Your email address
• Your mobile number
• Your preferred lesson availability
• Information about your driving experience
• Information about the type of lessons you are interested in
• Messages or enquiries you send to us
• Lesson booking details
• Payment or transaction-related information
• Reviews, testimonials, or feedback you choose to provide
• Photos you give us permission to use, such as practical test pass photos
• Website usage information, such as pages visited, browser type, device type, and basic analytics data

We only collect information that is relevant to responding to enquiries, arranging lessons, providing driving tuition, managing bookings, improving our services, and running our business.

3. How we collect your information

We may collect your personal information when you:

• Submit a contact form on our website
• Contact us by phone, text message, email, WhatsApp, or social media
• Book or enquire about driving lessons
• Make a payment
• Leave a review or testimonial
• Send us a photo or give permission for a photo to be used
• Use or browse our website
• Interact with our online adverts, social media pages, or Google Business Profile

4. Why we use your personal information

We use your personal information to:

• Respond to your enquiries
• Contact you about driving lessons
• Arrange, manage, confirm, change, or cancel lesson bookings
• Provide driving tuition services
• Understand your driving experience and lesson requirements
• Keep basic customer and business records
• Process payments or payment-related enquiries
• Send important updates about your lessons
• Improve our website, services, and customer experience
• Request or display reviews and testimonials, where appropriate
• Use student pass photos or feedback for marketing, but only where permission has been given
• Deal with complaints, disputes, safety issues, or legal matters
• Meet legal, tax, accounting, or regulatory requirements

5. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. The ICO says privacy notices should explain why personal data is collected, how long it is kept, who it is shared with, and the lawful basis for using it.

We may rely on the following lawful bases:

Contract

We may use your information because it is necessary to provide driving lessons or take steps before providing lessons, such as responding to your enquiry, arranging availability, or managing bookings.

Legitimate interests

We may use your information for legitimate business purposes, such as responding to enquiries, managing our diary, keeping customer records, improving our services, and communicating with learners.

Legal obligation

We may need to keep certain records for legal, tax, accounting, insurance, or regulatory purposes.

Consent

We may rely on your consent for certain activities, such as using your photo, testimonial, or review in our marketing materials, or for certain non-essential cookies or marketing communications.

You can withdraw your consent at any time by contacting us.

6. Payments

If you make a payment to ACG Driving School, your payment may be processed by a third-party payment provider, bank, card reader provider, or online payment platform.

This may include providers such as Stripe, PayPal, bank transfer, or another payment service provider.

We do not normally store full card details ourselves. Payment providers process payment information in accordance with their own privacy and security procedures.

7. Reviews, testimonials, photos, and social media

ACG Driving School may use reviews, testimonials, feedback, or practical test pass photos for marketing purposes, including on our website, Google Business Profile, Facebook, Instagram, TikTok, printed materials, or online adverts.

We will only use a student photo, personal testimonial, or identifiable image where permission has been given.

You can ask us to remove your photo or testimonial from our own website or marketing materials at any time by contacting us.

Please note that reviews left directly on third-party platforms, such as Google, Facebook, Trustpilot, or similar websites, may need to be edited or removed through that platform.

8. Who we share your information with

We do not sell your personal information.

We may share your personal information with trusted third parties where necessary, including:

• Website hosting providers
• WordPress or website plugin providers
• Contact form or email service providers
• Email providers
• Payment processors
• Accountants or bookkeeping services
• IT support providers
• Marketing, advertising, or analytics platforms
• Social media platforms, where you interact with us there
• Professional advisers
• Legal, regulatory, tax, or insurance authorities, where required

We only share information where necessary and where there is a lawful reason to do so.

9. How long we keep your information

We only keep your personal information for as long as necessary.

As a guide:

• General enquiries may be kept for up to 12 months
• Customer and lesson records may be kept for up to 6 years
• Payment and financial records may be kept for up to 6 years
• Reviews, testimonials, and photos may be kept until you ask us to remove them, unless they are stored on a third-party platform
• Marketing consent records may be kept until you withdraw consent or ask us to delete them
• Website contact form records may be kept for as long as necessary to respond to your enquiry and manage our business records
• Google Analytics data may be kept according to the retention settings within Google Analytics
• ACG Driving School has claimed a Trustpilot business profile and may use Trustpilot to collect, manage, or display customer reviews. If you leave a review on Trustpilot, your review and any information you provide to Trustpilot will be handled in accordance with Trustpilot’s own privacy policy and terms

We may delete or anonymise information sooner if it is no longer needed.

10. Website cookies and analytics

Our website may use cookies or similar technologies to help the website work properly, improve performance, understand how visitors use the website, remember preferences, and support contact forms, embedded content, analytics, or marketing features.

Cookies may be used by:

• WordPress
• Website plugins
• Contact forms
• Google services
• Social media platforms
• Analytics or advertising tools
• Embedded content, such as maps, reviews, videos, or social media feeds

The ICO says that if a website uses cookies, visitors should be told what the cookies do, and non-essential cookies usually require the user’s agreement.

You can control or delete cookies through your browser settings. If our website uses a cookie banner, you can also manage your cookie preferences through that banner.

11. Marketing

We may contact you about ACG Driving School services if you have made an enquiry, asked for information, booked lessons, or given us permission to contact you.

You can ask us to stop sending marketing messages at any time by contacting: info@acgdrivingschool.co.uk

We will not sell your details to third-party marketing companies.

12. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

This may include using password-protected systems, secure email accounts, secure website hosting, trusted service providers, and limiting access to personal information where appropriate.

However, no website, email system, messaging platform, or online service can be guaranteed to be completely secure.

13. Your data protection rights

Under UK data protection law, you have rights over your personal information.

These may include:

• The right to be informed about how your data is used
• The right to access the personal information we hold about you
• The right to correct inaccurate or incomplete information
• The right to ask us to delete your information
• The right to restrict how we use your information
• The right to object to certain uses of your information
• The right to data portability in certain circumstances
• The right to withdraw consent where we rely on consent

To exercise any of your rights, please contact: info@acgdrivingschool.co.uk

We may need to confirm your identity before dealing with your request.

14. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK data protection regulator, the Information Commissioner’s Office.

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, or legal requirements.

The latest version will be published on this page with an updated date.

Last updated: 26 May 2026